City Plaza is a luxury condominium development located in Sugarland,
Texas, on the outskirts of Houston. The surrounding neighborhood is a
unique blend of designer stores, gourmet restaurants, art galleries and trendy cafes—an eclectic, diverse and vibrant downtown center. City Plaza units initially sold with moderate success; however, sales began to stall after a few months. Ideawörks was hired to revitalize the brand and generate sales leads for the remaining units. It was determined that the existing sales materials were not attracting and capturing the core target audience. In addition, the Web site was nearly impossible to find online and had no lead-generating or tracking features.