Our work for Downtown Pensacola includes a daily mix of marketing and PR designed to bring visitors downtown, as well as the execution and marketing of world-class special events, such as Palafox Market and the Pensacola Umbrella Sky Project. The original Umbrella Sky Project was born in Águeda, Portugal in 2012, when thousands of umbrellas were suspended over a handful of the city’s narrow streets from July to September. The colorful pop-up project gained an immediate cult following around the world, but when we wrote two grant applications in 2016, the Umbrella Sky had not been seen in the U.S. Our client set out to change that. The Pensacola Umbrella Sky Project drew hundreds of thousands of people to downtown Pensacola, Fla., during its 90-day run.