In 2013, the iconic Flora-Bama beach bar — in conjunction with the
Perdido Key Chamber of Commerce — decided to host a beach festival to raise money for Gulf Coast musicians’ healthcare. Shindig on the Sand, as the event came to be known, featured three days of music performed by more than 70 bands on five stages. The Flora-Bama hired Ideawörks to help publicize this first-year event.
We began our work, as we always do, with some serious fact-finding
We mined the market research to identify our target audiences
and, from there, determined the best geographical markets upon which to focus our efforts. Creating a detailed PR strategy, we mounted a multichannel media blitz — targeting journalists in print, online and broadcast media with story pitches tailored to their individual interests.
The campaign was a crowd-surfing, guitar-smashing success — resulting in unpaid mentions in hundreds of traditional and online media. Our favorite part of this gig, though, was helping some of our
favorite musicians receive better medical care. That’s something that’s truly priceless.
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