What started as a holiday trolley ride through the historic district of Pensacola has grown into a professionally-produced theatrical experience with a cast of hundreds of actors, musicians, set designers and others. In addition to writing grant applications that have garnered nearly $44,000 to help fund Winterfest’s annual costs, Ideawörks also wrote a PR strategy that in 2017-18 earned more than $250,000 in media coverage in magazines such as Coastal Living, Southern Living, Florida Travel + Life and others, and earned a coveted Flagler Award® for event public relations and promotion.
PHOTOS COURTESY OF WINTERFEST OF PENSACOLA.
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