WINTERFEST

STEALING THE HEARTS OF VISITORS AND
DRIVING A BIG INCREASE IN OVERNIGHT STAYS

What started as a holiday trolley ride through the historic district of Pensacola has grown into a professionally-produced theatrical experience with a cast of hundreds of actors, musicians, set designers and others. In addition to writing grant applications that have garnered nearly $44,000 to help fund Winterfest’s annual costs, Ideawörks also wrote a PR strategy that in 2017-18 earned more than $250,000 in media coverage in magazines such as Coastal Living, Southern Living, Florida Travel + Life and others, and earned a coveted Flagler Award® for event public relations and promotion.

OUR WORK

  • Public Relations Planning
  • Media Outreach and Pitches
  • Media Relations and Response
  • Digital PR
  • Clipping and Reporting

 

 

       PHOTOS COURTESY OF WINTERFEST OF PENSACOLA. 

MEDIA COVERAGE: SAMPLE CLIPS

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